In sociology and social psychology, impression management is a goal-directed conscious or unconscious process in which people attempt to influence the perceptions of other people about a person, object or event; they do so by regulating and controlling information in social interaction (Piwinger & Ebert 2001, pp. 1–2). It is usually used synonymously with self-presentation, in which a person tries to influence the perception of their image. The notion of impression management also refers to practices in professional communication and public relations, where the term is used to describe the process of formation of a company's or organization's public image.
Read more about Impression Management: Self-presentation, Motives and Strategies, Theory, Basic Factors, Erving Goffman, Social Psychology, The Media, Significance in Empirical Research and Economy
Famous quotes containing the words impression and/or management:
“It is singular how soon we lose the impression of what ceases to be constantly before us. A year impairs, a lustre obliterates. There is little distinct left without an effort of memory, then indeed the lights are rekindled for a moment—but who can be sure that the Imagination is not the torch-bearer?”
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