An implementation intention (II) is a self-regulatory strategy in the form of an if-then-plan ("If situation X arises, then I will perform response Y") that can lead to better goal attainment. It is subordinate to goal intentions as it specifies the when, where and how of a goal-directed behavior. The concept of implementation intentions was introduced by the psychologist Peter Gollwitzer (for a summary see: Gollwitzer, 1999). Studies have shown (e.g. Gollwitzer & Brandstatter, 1997) that implementation intentions help people initiate working towards their goal and help make the process feel automatic over time.
Read more about Implementation Intention: Concept, History, Implementation Intentions and Goal Shielding, Implementation Intentions and The Strategic Automation of Emotion Regulation, Critique
Famous quotes containing the word intention:
“You enter a state of controlled passivity, you relax your grip and accept that even if your declared intention is to justify the ways of God to man, you might end up interesting your readers rather more in Satan.”
—Ian McEwan (b. 1938)