Imperial (automobile) - Unibody Is Adopted

Unibody Is Adopted

Third generation
Model years 1967-1968
Assembly Detroit, Michigan, USA
Body style 2-door hardtop
2-door convertible
4-door sedan
4-door hardtop
Platform C-body
Engine 440 cu in (7.2 L) Wedgehead V8
Transmission 3-speed TorqueFlite A727 automatic
Wheelbase 127 in (3,226 mm)
Length 1967: 224.7 in (5,707 mm)
1968: 224.5 in (5,702 mm)
Width 79.6 in (2,022 mm)
Height 1967: 56.7 in (1,440 mm)
1968: 57.0 in (1,448 mm)
Curb weight 4,900–5,200 lb (2,200–2,400 kg)
Related Chrysler 300
Chrysler New Yorker
Chrysler Newport
Designer(s) Elwood Engel

With the exception of the introduction of a shorter wheelbase and unit body construction, Imperial styling was not radically changed for the 1967 and 1968 models. The new body maintained the themes established by Engel for the 1964–1966 models. Imperial switched from the body-on-frame platform (D-body) to a unibody platform (C-body platform used in other full size Mopars.) While Imperial's front K member was 3.0 inches (76 mm) longer than a Chrysler's, dimensions behind the front fenders were similar. One reason for the change was that Chrysler had gained experience with unibody construction and was ready to apply it to the company's flagship line. The economic component was that the switch to the C-body was less expensive than maintaining a separate platform for Imperial, which was increasingly difficult to justify given Imperial's relatively low sales volume. The new platform resulted in a significant reduction in weight as well as in exterior and interior dimensions.

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