Style
If... is a sharp and cynical satirisation of British politics and current affairs from a left wing perspective. It's named after the famous Rudyard Kipling poem. Suiting both Bell's anarchic artistic style and the paper's political stance, it consists of a short (usually three-panel) daily episode in each Monday to Thursday edition of the paper, with subjects usually covered in these 4-day-long segments. If... occasionally utilises wordplay and coarse humour - Bell is fond of using the pejorative British word "wanker" and its euphemistic variants, for example. With the Guardian's move to new presses, If... started to appear in full colour in September 2005. Initially, the title was reflected in the concept, with each week presenting a separate stand-alone story such as 'If... Dinosaurs roamed Fleet Street,' or 'If the Bash Street Kids ran the country'. This shifted into a different approach during the 1982 Falklands/Mavinas war, when Bell started to concentrate on two central characters - Royal Navy officer Kipling and the Penguin he befriends.
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Famous quotes containing the word style:
“Switzerland is a small, steep country, much more up and down than sideways, and is all stuck over with large brown hotels built on the cuckoo clock style of architecture.”
—Ernest Hemingway (1899–1961)
“I shall christen this style the Mandarin, since it is beloved by literary pundits, by those who would make the written word as unlike as possible to the spoken one. It is the style of all those writers whose tendency is to make their language convey more than they mean or more than they feel, it is the style of most artists and all humbugs.”
—Cyril Connolly (1903–1974)
“One never tires of what is well written, style is life! It is the very blood of thought!”
—Gustave Flaubert (1821–1880)