Ideal Home Show - The 1920s & 1930s

The 1920s & 1930s

Technological developments gathered pace throughout the 1920s and 1930s and new products were often featured in demonstrations at the Show. The event became a focal point for the housewife to view the latest in household technology.

Throughout the 1930s building was Britain’s chief industry, and the suburbs began to spread. Mortgages were becoming more accessible and more people than ever before bought their first home.

The Daily Mail was committed to the drive for greater efficiency and for one year in 1921 it even renamed the Show the Daily Mail Efficiency Exhibition. In 1937 the BBC broadcast television for the first time.