Company Name
The company writes its name with a lowercase id, which is pronounced as in "did" or "kid", and in the book, Masters of Doom, it is said that the group was identified itself as "ideas from the deep" in the early days of Softdisk, but in the end the name 'id' came from the phrase, "in demand." It is presented by the company as a reference to the Id, a psychological concept introduced by Sigmund Freud. Evidence of the reference can be found as early as Wolfenstein 3D with the statement "that's id, as in the id, ego, and superego in the psyche" appearing in the game's documentation. Even today, Id's History page makes a direct reference to Freud.
Read more about this topic: Id Software
Famous quotes containing the word company:
“In the old days, one married a wife; now one forms a company with a female partner, or moves in to live with a friend. And then one seduces the partner, or defiles the friend.”
—J. August Strindberg (1849–1912)
“... possibly there is no needful occupation which is wholly unbeautiful. The beauty of work depends upon the way we meet it—whether we arm ourselves each morning to attack it as an enemy that must be vanquished before night comes, or whether we open our eyes with the sunrise to welcome it as an approaching friend who will keep us delightful company all day, and who will make us feel, at evening, that the day was well worth its fatigues.”
—Lucy Larcom (1824–1893)