Company Name
The company writes its name with a lowercase id, which is pronounced as in "did" or "kid", and in the book, Masters of Doom, it is said that the group was identified itself as "ideas from the deep" in the early days of Softdisk, but in the end the name 'id' came from the phrase, "in demand." It is presented by the company as a reference to the Id, a psychological concept introduced by Sigmund Freud. Evidence of the reference can be found as early as Wolfenstein 3D with the statement "that's id, as in the id, ego, and superego in the psyche" appearing in the game's documentation. Even today, Id's History page makes a direct reference to Freud.
Read more about this topic: Id Software
Famous quotes containing the word company:
“It has lately been drawn to your correspondent’s attention that, at social gatherings, she is not the human magnet she would be. Indeed, it turns out that as a source of entertainment, conviviality, and good fun, she ranks somewhere between a sprig of parsley and a single ice- skate. It would appear, from the actions of the assembled guests, that she is about as hot company as a night nurse.”
—Dorothy Parker (1893–1967)
“For I must tell you that we artists cannot tread the path of Beauty without Eros keeping company with us and appointing himself as our guide.”
—Thomas Mann (1875–1955)