Components of Iconic Memory
The two main components of iconic memory are visible persistence and informational persistence. The first is a relatively brief (150 ms) pre-categorical visual representation of the physical image created by the sensory system. This would be the "snapshot" of what the individual is looking at and perceiving. The second component is a longer lasting memory store which represents a coded version of the visual image into post-categorical information. This would be the "raw data" that is taken in and processed by the brain. A third component may also be considered which is neural persistence: the physical activity and recordings of the visual system. Neural persistence is generally represented by neuroscientific techniques such as EEG and fMRI.
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