Sponsorship
Iceland have been the sponsors of ITV show I'm a Celebrity... Get Me Out of Here! since 2006. This was a major sponsorship deal for the supermarket, and particularly fitting because of Kerry Katona appearing on the Iceland advertisements; she also therefore appeared on the sponsorship adverts. The celebrity's autobiography appeared for sale in these supermarkets when it was first published.
In 2007, former contestant Jason Donovan, appeared as well as Katona and workers of the company had to wear green T-shirts displaying the TV show's logo for the duration of the series and associated promotion. Scratch and peel cards were given to customers who spent over £10 in store: prizes included money off products and a holiday in Australia. In 2008, Christopher Biggins featured in the sponsorship adverts with Katona.
Since 2010, Stacey Solomon former X Factor finalist and I'm A Celebrity winner, has been featured in Iceland adverts.
Read more about this topic: Iceland (supermarket)