Promotions
The company has recently made large scale changes to the kinds of promotions it offers on products. In the past "Buy One Get One Free" and Meal Deals (a selection of products for a set price) were common in stores, although these have now been reduced and replaced with products offering bigger packs at the original prices. The pricing system has also been changed with many products having their prices rounded up or down to the nearest multiple of 25p (i.e. £1.29 becomes £1.25), this is known as Clear Cut Prices and aims to simplify the pricing system.
2006 also saw a huge surge in 'Home Delivery' promotion. This service is now one of the main focuses of the company. When a customer spends £25 or more on their shopping they have the option of free same-day home delivery.
On 6 October 2008, Iceland officially launched their "Bonus Card", a loyalty card and an advanced replacement for the original home delivery card, after successfully trialling the scheme in some regions of the UK. Customers who register for the new card receive offers and vouchers from time to time, also whenever the card is used in store the customer is entered into a monthly prize draw to win one of 50 £100 Iceland Vouchers (a total giveaway of £5,000 in vouchers to a combined 50 customers per store), as well as several other prizes, including in store instant reward, trolley dashes, holidays and cars.
Read more about this topic: Iceland (supermarket)
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