New Face of Iceland
In Spring 2010, Iceland launched a new programme in search of a New Face of Iceland. Ideally customers were to put themselves forward for auditions to be involved with the marketing of all Iceland's products and services. Thousands of people applied, but only 52 made it through to the next round judged by Iceland directors, as well as Malcolm Walker and Coleen Nolan. From the 52 auditionees, seven were chosen to face the public vote, where Ellie Taylor eventually went on to become the 2010 Face of Iceland.
Ellie had her own weekly blog on the Iceland website.
Read more about this topic: Iceland (supermarket)
Famous quotes containing the word face:
“The Spring I seek is in a new face only.”
—Allen Tate (1899–1979)