In Australia and New Zealand
Ice cream vans (Mr Whippy Vans) are very popular near beaches, parks and at major events in cities and towns. Most of the population buys the ice creams with standard cone or waffle cone. There are a number of businesses that build custom ice cream vans/Mr Whippy vans, such as Majors Group, Mobile Van Builders (NZ) and other business in Australia and New Zealand.
The first Mr. Whippy business was adopted in New Zealand in 1964. This was when the ice-cream services franchise’s Mr. Whippy brand began taking shape and working towards creating a household name in the nation. At this time, the mobile services business Mr. Whippy brand was well established in the UK and Australia and met rapid success and expansion in New Zealand.
Throughout the 1960s and 1970s, the brand name and business flourished. As Kiwi’s lifestyles changed, Mr. Whippy continued to remain a national icon, representing the popular outdoor lifestyle and family values. The soft serve ice-cream sold in vans was popular among all Kiwis. It was much later that Mr. Whippy also started its fixes sites in New Zealand. It started these sites at malls and shopping centres to test the response of the community.
Both, the mobile services as well as the fixed site services proved to be a great success. Today, there are around 36 Mr. Whippy franchisees operating 58 trucks and trading from Northland to Southland. The mobile services franchise has also planned for a country wide rollout for fixed sites soon.
Previously Mr. Whippy has been part of NZ Milk Products which was combined into Fonterra in 2001. Prior to this Taylor Freeze owned Mr. Whippy and was also responsible for the 1989 reorganization of the Franchising system, over the past 7 years the business has undergone a major refurbishment into a modern Franchise system under current owners Flying Kiwi Holdings 2006 Ltd, Mr Whippy has grown dramatically and its brand and products ensure it remains a much loved icon in New Zealand.
Read more about this topic: Ice Cream Van
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