IBM System/32 - Marketing

Marketing

The System/32 was advertised in several major magazines, including Newsweek. The ads were quite text-heavy and had a picture of a man and a woman in business attire looking at reports on top of the computer. A small clip-out response "card" was printed next to the picture. The following is the text of one advertisement run in Newsweek during the fall of 1975:

Computers too complicated?

IBM's System/32 might change your mind.

It's only about the size of a desk so it's small enough to fit in almost anywhere. And it's not expensive. At least not in the kind of terms you're probably used to associating with computer costs.
Above all, System/32 is simple to operate. In fact, it can be run by someone in your company with very little training.
Yet despite its small size, low cost and easy operation, System/32 is a sophisticated computer that can provide you with many of the same benefits big companies get from their big computers.
For instance, System/32 can provide fast, accurate handling of all your accounting needs, improve your inventory control and generate the kind of key reports that can make a major contribution to the management of your business. Without unnecessary complications.
Since January, when IBM introduced System/32, thousands of companies have ordered this remarkable, easy-to-use computer.
If you still think computers are too complicated for your business, maybe you should find out more about System/32.