Media
"I Heard It Through the Grapevine" has been used twice in television commercials – each time using session musicians recreating the style of the Marvin Gaye version. The 1985 Levi's commercial, "Launderette", featuring male model Nick Kamen, used unknown session musicians to recreate the sound of the Marvin Gaye original, prompting Tamla-Motown to re-release Gaye's single which then went to number eight on the UK Singles chart, marking its second chart performance. A year later, in 1986, Buddy Miles was the singer for the clay animation group The California Raisins which sang it as part a TV advertising campaign.
Marvin Gaye's version of the song is used in the opening credits of The Big Chill (1983) as each of the main characters gets to hear (through the "grapevine") about the death of their college friend, and then travels to his funeral; the song serves in an extradiegetic fashion to both unite the main characters' friendship and to locate it nostalgically for the viewer.
Read more about this topic: I Heard It Through The Grapevine
Famous quotes containing the word media:
“The corporate grip on opinion in the United States is one of the wonders of the Western World. No First World country has ever managed to eliminate so entirely from its media all objectivity—much less dissent.”
—Gore Vidal (b. 1925)
“The media transforms the great silence of things into its opposite. Formerly constituting a secret, the real now talks constantly. News reports, information, statistics, and surveys are everywhere.”
—Michel de Certeau (1925–1986)
“Few white citizens are acquainted with blacks other than those projected by the media and the so—called educational system, which is nothing more than a system of rewards and punishments based upon one’s ability to pledge loyalty oaths to Anglo culture. The media and the “educational system” are the prime sources of racism in the United States.”
—Ishmael Reed (b. 1938)