Media
"I Heard It Through the Grapevine" has been used twice in television commercials – each time using session musicians recreating the style of the Marvin Gaye version. The 1985 Levi's commercial, "Launderette", featuring male model Nick Kamen, used unknown session musicians to recreate the sound of the Marvin Gaye original, prompting Tamla-Motown to re-release Gaye's single which then went to number eight on the UK Singles chart, marking its second chart performance. A year later, in 1986, Buddy Miles was the singer for the clay animation group The California Raisins which sang it as part a TV advertising campaign.
Marvin Gaye's version of the song is used in the opening credits of The Big Chill (1983) as each of the main characters gets to hear (through the "grapevine") about the death of their college friend, and then travels to his funeral; the song serves in an extradiegetic fashion to both unite the main characters' friendship and to locate it nostalgically for the viewer.
Read more about this topic: I Heard It Through The Grapevine
Famous quotes containing the word media:
“Never before has a generation of parents faced such awesome competition with the mass media for their children’s attention. While parents tout the virtues of premarital virginity, drug-free living, nonviolent resolution of social conflict, or character over physical appearance, their values are daily challenged by television soaps, rock music lyrics, tabloid headlines, and movie scenes extolling the importance of physical appearance and conformity.”
—Marianne E. Neifert (20th century)
“The corporate grip on opinion in the United States is one of the wonders of the Western World. No First World country has ever managed to eliminate so entirely from its media all objectivity—much less dissent.”
—Gore Vidal (b. 1925)
“The question confronting the Church today is not any longer whether the man in the street can grasp a religious message, but how to employ the communications media so as to let him have the full impact of the Gospel message.”
—Pope John Paul II (b. 1920)