Other Uses
During the 1980s the song (using the original Four Tops arrangement) was featured in a popular commercial for Kelloggs Honey Smacks cereal in the United Kingdom; sung by the cereal's (then) mascot, Barey Bee.
During the late 1980s or early 1990s, the song was used in a Duncan Hines brownie mix commercial in the US.
In 1980, the song was covered by Japanese pop singers Pink Lady on an episode of their American variety show Pink Lady and Jeff.
On Madonna's Who's That Girl Tour, she sang a few lines of "I Can't Help Myself" during the song "Like a Virgin."
The band Say Anything also uses a few lines from the song on their track "Sure Baby...Hold Back" released on their first album entitled Baseball.
George Harrison's "This Song", which commented on the "My Sweet Lord"/"He's So Fine" plagiarism suit, borrowed the riff of "I Can't Help Myself". In the middle of the song, Monty Python's Eric Idle calls out in falsetto "Could be 'Sugar Pie, Honey Bunch,'" "No, sounds more like 'Rescue Me'!" Scottish Post-punk band Orange Juice makes reference to The Four Tops in their similarly named song "I Can't Help Myself" and made use of the intro bass riff in their instrumental song "Moscow".
The intro of the song was later sampled in the Ace of Base song, "Always Have Always Will".
The band Eraserheads, from the Philippines, borrowed the intro bass line for their song, "Easy Ka Lang", which translate to English "Take It Easy" but with slight variation on the intro.
The song is part of the 2004 Lodge Kerrigan film, Keane. The beginning of the song is used in the 2004 film Shark Tale
Read more about this topic: I Can't Help Myself (Sugar Pie Honey Bunch)