"The Rant"
In March 2000, using nationalism as a platform, the ad starred a man named Joe: an "average Canadian", standing in a movie theatre, with a cinema screen behind him showing different images relating to Canadian culture. Joe proceeds to give a speech about what is it to be a Canadian and what it is not to be a Canadian, making particular efforts to distinguish himself both from common Canadian stereotypes of Americans ("I believe in peacekeeping, not policing") and common American stereotypes of Canadians ("I don't live in an igloo," "I say 'about,' not 'aboot'").
It was performed by Canadian actor Jeff Douglas and directed by an American, Kevin Donovan, but written by a Canadian, Glen Hunt. The commercial won an advertising industry Gold Quill award in 2001.
Read more about this topic: I Am Canadian
Famous quotes containing the word rant:
“All neighbourly content and easy talk are gone,
But there’s no good complaining, for money’s rant is on,
He that’s mounting up must on his neighbour mount
And we and all the Muses are things of no account.
They have schooling of their own but I pass their schooling by,
What can they know that we know that know the time to die?”
—William Butler Yeats (1865–1939)