The hypodermic needle model (also known as the hypodermic-syringe model, transmission-belt model, or magic bullet theory) is a model of communications suggesting that an intended message is directly received and wholly accepted by the receiver. The model is rooted in 1930s behaviorism and is largely considered obsolete today.
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Famous quotes containing the words needle and/or model:
“I would build my house of crystal,
With a solitary friend,
Where the cold cracks like a pistol
And the needle stands on end.”
—Robert Frost (1874–1963)
“For an artist to marry his model is as fatal as for a gourmet to marry his cook: the one gets no sittings, and the other gets no dinners.”
—Oscar Wilde (1854–1900)