The hypodermic needle model (also known as the hypodermic-syringe model, transmission-belt model, or magic bullet theory) is a model of communications suggesting that an intended message is directly received and wholly accepted by the receiver. The model is rooted in 1930s behaviorism and is largely considered obsolete today.
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Famous quotes containing the words needle and/or model:
“Think how stood the white pine tree on the shore of the Chesuncook, its branches soughing with the four winds, and every individual needle trembling in the sunlight,—think how it stands with it now,—sold, perchance, to the New England Friction-Match Company!”
—Henry David Thoreau (1817–1862)
“There are very many characteristics which go into making a model civil servant. Prominent among them are probity, industry, good sense, good habits, good temper, patience, order, courtesy, tact, self-reliance, many deference to superior officers, and many consideration for inferiors.”
—Chester A. Arthur (1829–1886)