Broadcasting Influence
Gernsback made significant contributions to the growth of early broadcasting, mostly through his efforts as a publisher. He originated the industry of specialized publications for radio with Modern Electrics and the Electrical Experimenter first. Later on, and more influentially, he published Radio News, which would have the largest readership among radio magazines in radio broadcasting’s formative years. Gernsback, who edited Radio News until 1929, made use of the magazine to promote his own interests, including having his radio station’s call letters on the cover starting in 1925. WRNY and Radio News were used to cross-promote each other, with programs on his station often used to discuss articles he had published, and articles in the magazine often covering program activities at WRNY. But he also advocated for future directions in innovation and regulation of radio. The magazine contained many drawings and diagrams, encouraging radio listeners of the 1920s to experiment themselves to improve the technology. WRNY, was often used as a laboratory to see if various radio inventions were worthwhile. Articles that were published about television were also tested in this manner when the radio station was used to send pictures to experimental television receivers in August 1928. The technology, however, was primitive and required sending the sight and sound one after the other rather than sending both at the same time. Such experiments were expensive, and eventually contributed to Gernsback’s Experimenter Publishing Company going into bankruptcy in 1929.
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