Official Outfitter
HBC was the official outfitter of clothing for members of the Canadian Olympic team in 1936, 1960, 1964, 1968, 2006, 2008 and 2010. The sponsorship has been renewed through 2020.
On 2 March 2005, the company was announced as the new clothing outfitter for the Canadian Olympic team. The $100 million deal means that The Bay will provide clothing for the 2006, 2008, 2010, and 2012 games. The previous Canadian Olympic wear-supplier, Roots Canada Ltd., ended its involvement with Canada's Olympic teams in 2004. HBC had been criticized for the way the 2008 Summer Olympics uniforms looked, and where they are made. Roots ensured that the clothes were made in Canada using Canadian material, whereas HBC is producing the clothes in Canada and China. Apparel for the 2010 Winter Olympics held in Vancouver proved to be extremely popular, particularly red-and-white mittens featuring a large maple leaf.
Read more about this topic: Hudson's Bay Company
Famous quotes containing the word official:
“All official institutions of language are repeating machines: school, sports, advertising, popular songs, news, all continually repeat the same structure, the same meaning, often the same words: the stereotype is a political fact, the major figure of ideology.”
—Roland Barthes (1915–1980)