Career
In 1955 Morrison assembled vocal groups to entertain at Rotorua rugby club socials. In 1956 he was a member of the successful Aotearoa Concert Party that toured Australia. In this group was Gerry Merito who with Morrison formed the Ohinemutu Quartet which was later renamed the Howard Morrison Quartet. Other original members of the quartet were Morrison's brother Laurie and his cousin John, but they left and were replaced by Wi Wharekura and Noel Kingi who were fixtures in the quartet at its heights. In 1966 he appeared in the John O'Shea film Don't Let It Get You. Throughout the 1980s and early 1990s he was the spokesman for Bic products such as lighters and pens, appearing in many television commercials for the brand.
The hymn "How Great Thou Art" became Morrison's de facto theme song for the latter part of his career, after a recording of it by Morrison became one of the country's biggest selling singles.
Read more about this topic: Howard Morrison
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