Political Career and Proposition 13
Jarvis was a Republican primary candidate for the U.S. Senate in California in 1962, but the nomination and the election went to the liberal Republican Thomas Kuchel. Subsequently, he ran several times for Mayor of Los Angeles on an anti-tax platform and gained a reputation as a harsh critic of government. An Orange County businessman, he went on to lead the Howard Jarvis Taxpayers Association and spearheaded Proposition 13, the California property tax-cutting initiative passed in 1978 which slashed property taxes by 57% and initiated a national tax revolt.
Jarvis and his wife collected tens of thousands of signatures to enable Prop. 13 to appear on a statewide ballot, for which he garnered national attention. The ballot measure passed with nearly two-thirds of the vote. Two years later, voters in Massachusetts enacted a similar measure.
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