Hot Wheels is a brand of 1:64 scale (and later 1:43 scale) die cast toy car, introduced by American toymaker Mattel in 1968. It was the primary competitor of Matchbox until 1996, when Mattel bought Tyco, the then owner of Matchbox. Many automobile manufacturers have licensed Hot Wheels to make scale models of their cars, allowing the use of original design blueprints. Although originally marketed to children, they have become popular with adult collectors, to whom limited edition models are now made available.
Read more about Hot Wheels: Models, Collectors, Hot Wheels Classics, Special Model Lines, Treasure Hunt Series, Live Action Film Project, Sizzlers, Full Scale Versions
Famous quotes containing the words hot and/or wheels:
“The imperfect is our paradise.
Note that, in this bitterness, delight,
Since the imperfect is so hot in us,
Lies in flawed words and stubborn sounds.”
—Wallace Stevens (1879–1955)
“Let a man find himself, in distinction from others, on top of two wheels with a chain—at least in a poor country like Russia—and his vanity begins to swell out like his tyres. In America it takes an automobile to produce this effect.”
—Leon Trotsky (1879–1940)