Hostile Media Effect

The hostile media effect, sometimes called the hostile media phenomenon, refers to the finding that people with strong biases toward an issue (partisans) perceive media coverage as biased against their opinions, regardless of the reality. Proponents of the hostile media effect argue that this finding cannot be attributed to the presence of bias in the news reports, since partisans from opposing sides of an issue rate the same coverage as biased against their side and biased in favor of the opposing side. The phenomenon was first proposed and studied experimentally by Robert Vallone, Lee Ross and Mark Lepper.

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Famous quotes containing the words hostile, media and/or effect:

    All appointments hurt. Five friends are made cold or hostile for every appointment; no new friends are made. All patronage is perilous to men of real ability or merit. It aids only those who lack other claims to public support.
    Rutherford Birchard Hayes (1822–1893)

    One can describe a landscape in many different words and sentences, but one would not normally cut up a picture of a landscape and rearrange it in different patterns in order to describe it in different ways. Because a photograph is not composed of discrete units strung out in a linear row of meaningful pieces, we do not understand it by looking at one element after another in a set sequence. The photograph is understood in one act of seeing; it is perceived in a gestalt.
    Joshua Meyrowitz, U.S. educator, media critic. “The Blurring of Public and Private Behaviors,” No Sense of Place: The Impact of Electronic Media on Social Behavior, Oxford University Press (1985)

    Governing today means giving acceptable signs of credibility. It is like advertising and it is the same effect that is achieved—commitment to a scenario.
    Jean Baudrillard (b. 1929)