The hostile media effect, sometimes called the hostile media phenomenon, refers to the finding that people with strong biases toward an issue (partisans) perceive media coverage as biased against their opinions, regardless of the reality. Proponents of the hostile media effect argue that this finding cannot be attributed to the presence of bias in the news reports, since partisans from opposing sides of an issue rate the same coverage as biased against their side and biased in favor of the opposing side. The phenomenon was first proposed and studied experimentally by Robert Vallone, Lee Ross and Mark Lepper.
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