History
Prior to the advent of home video as a popular medium in the late 1970s, most feature films were inaccessible after their theatrical runs for the general public. They were only viewable in theatrical re-releases, revival houses and television broadcasts. Super8 versions (often heavily edited) of some of the more popular theatrical features were sold at high prices since the late 1960s (see section Packaged movies at Super 8 mm film).
The first company to duplicate and distribute home video was Magnetic Video, established as an audio and video duplication service for professional audio and television corporations in Farmington Hills, Michigan, USA, in 1968. Although Avco's 1972 Cartrivision system preceded Magnetic Vision's expansion into home video by a few years, it took until the late 1970s that VHS and Betamax became widely available for home use. Major United States players in the video rental business today include Netflix.
Read more about this topic: Home Video
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