Home Shopping - Direct Response

Direct Response

Direct-response marketing is often considered to be a part of the home shopping/electronic retailing industry. The Electronic Retailing Association, when totaling the combined revenues from all the home shopping companies, estimates that in 2005, the industry generated over 320 billion dollars.

Read more about this topic:  Home Shopping

Famous quotes containing the words direct and/or response:

    “...I have never known a “movement” in the theater that did not work direct and serious harm. Indeed, I have sometimes felt that the very people associated with various “uplifting” activities in the theater are people who are astoundingly lacking in idealism.”
    —Minnie Maddern Fiske (1865–1932)

    “Love is the victim’s response to the rapist.”
    —Ti-Grace Atkinson (b. 1938?)