Direct Response
Direct-response marketing is often considered to be a part of the home shopping/electronic retailing industry. The Electronic Retailing Association, when totaling the combined revenues from all the home shopping companies, estimates that in 2005, the industry generated over 320 billion dollars.
Read more about this topic: Home Shopping
Famous quotes containing the words direct and/or response:
“One should never direct people towards happiness, because happiness too is an idol of the market-place. One should direct them towards mutual affection. A beast gnawing at its prey can be happy too, but only human beings can feel affection for each other, and this is the highest achievement they can aspire to.”
—Alexander Solzhenitsyn (b. 1918)
“... the most extreme conditions require the most extreme response, and for some individuals, the call to that response is vitality itself.... The integrity and self-esteem gained from winning the battle against extremity are the richest treasures in my life.”
—Diana Nyad (b. 1949)