Direct Response
Direct-response marketing is often considered to be a part of the home shopping/electronic retailing industry. The Electronic Retailing Association, when totaling the combined revenues from all the home shopping companies, estimates that in 2005, the industry generated over 320 billion dollars.
Read more about this topic: Home Shopping
Famous quotes containing the words direct and/or response:
“No amount of charters, direct primaries, or short ballots will make a democracy out of an illiterate people.”
—Walter Lippmann (1889–1974)
“The truth is that literature, particularly fiction, is not the pure medium we sometimes assume it to be. Response to it is affected by things other than its own intrinsic quality; by a curiosity or lack of it about the people it deals with, their outlook, their way of life.”
—Vance Palmer (1885–1959)