Direct Response
Direct-response marketing is often considered to be a part of the home shopping/electronic retailing industry. The Electronic Retailing Association, when totaling the combined revenues from all the home shopping companies, estimates that in 2005, the industry generated over 320 billion dollars.
Read more about this topic: Home Shopping
Famous quotes containing the words direct and/or response:
“The most passionate, consistent, extreme and implacable enemy of the Enlightenment and ... all forms of rationalism ... was Johann Georg Hamann. His influence, direct and indirect, upon the romantic revolt against universalism and scientific method ... was considerable and perhaps crucial.”
—Isaiah Berlin (b. 1909)
“Tears are sometimes an inappropriate response to death. When a life has been lived completely honestly, completely successfully, or just completely, the correct response to death’s perfect punctuation mark is a smile.”
—Julie Burchill (b. 1960)