Direct Response
Direct-response marketing is often considered to be a part of the home shopping/electronic retailing industry. The Electronic Retailing Association, when totaling the combined revenues from all the home shopping companies, estimates that in 2005, the industry generated over 320 billion dollars.
Read more about this topic: Home Shopping
Famous quotes containing the words direct and/or response:
“I, who travel most often for my pleasure, do not direct myself so badly. If it looks ugly on the right, I take the left; if I find myself unfit to ride my horse, I stop.... Have I left something unseen behind me? I go back; it is still on my road. I trace no fixed line, either straight or crooked.”
—Michel de Montaigne (1533–1592)
“Love is the victim’s response to the rapist.”
—Ti-Grace Atkinson (b. 1938?)