Home Shopping - Direct Response

Direct Response

Direct-response marketing is often considered to be a part of the home shopping/electronic retailing industry. The Electronic Retailing Association, when totaling the combined revenues from all the home shopping companies, estimates that in 2005, the industry generated over 320 billion dollars.

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Famous quotes containing the words direct and/or response:

    “Computer mediation seems to bathe action in a more conditional light: perhaps it happened; perhaps it didn’t. Without the layered richness of direct sensory engagement, the symbolic medium seems thin, flat, and fragile.”
    —Shoshana Zuboff (b. 1951)

    “From time to time I listen to what you are saying, just in case a response is needed.”
    —Mason Cooley (b. 1927)