Direct Response
Direct-response marketing is often considered to be a part of the home shopping/electronic retailing industry. The Electronic Retailing Association, when totaling the combined revenues from all the home shopping companies, estimates that in 2005, the industry generated over 320 billion dollars.
Read more about this topic: Home Shopping
Famous quotes containing the words direct and/or response:
“No direct hit to smash the shatter-proof
And lodge at last the quivering needle
Clean in the eye of one who stands transfixed
In fascination of her brightness.”
—Karl Shapiro (b. 1913)
“There are situations in life to which the only satisfactory response is a physically violent one. If you don’t make that response, you continually relive the unresolved situation over and over in your life.”
—Russell Hoban (b. 1925)