Direct Response
Direct-response marketing is often considered to be a part of the home shopping/electronic retailing industry. The Electronic Retailing Association, when totaling the combined revenues from all the home shopping companies, estimates that in 2005, the industry generated over 320 billion dollars.
Read more about this topic: Home Shopping
Famous quotes containing the words direct and/or response:
“You will find that reason, which always ought to direct mankind, seldom does; but that passions and weaknesses commonly usurp its seat, and rule in its stead.”
—Philip Dormer Stanhope, 4th Earl Chesterfield (1694–1773)
“Women had to deal with the men’s response when the women wanted more time “out” of the home; men now must deal with the women’s response as men want more time “in.””
—Kyle D. Pruett (20th century)