Direct Response
Direct-response marketing is often considered to be a part of the home shopping/electronic retailing industry. The Electronic Retailing Association, when totaling the combined revenues from all the home shopping companies, estimates that in 2005, the industry generated over 320 billion dollars.
Read more about this topic: Home Shopping
Famous quotes containing the words direct and/or response:
“As for your friend, my prospective reader, I hope he ignores Fort Sumter, and “Old Abe,” and all that; for that is just the most fatal, and, indeed, the only fatal weapon you can direct against evil ever; for, as long as you know of it, you are particeps criminis. What business have you, if you are an “angel of light,” to be pondering over the deeds of darkness, reading the New York Herald, and the like.”
—Henry David Thoreau (1817–1862)
“There are situations in life to which the only satisfactory response is a physically violent one. If you don’t make that response, you continually relive the unresolved situation over and over in your life.”
—Russell Hoban (b. 1925)