Direct Response
Direct-response marketing is often considered to be a part of the home shopping/electronic retailing industry. The Electronic Retailing Association, when totaling the combined revenues from all the home shopping companies, estimates that in 2005, the industry generated over 320 billion dollars.
Read more about this topic: Home Shopping
Famous quotes containing the words direct and/or response:
“The shortest route is not the most direct one, but rather the one where the most favorable winds swell our sails:Mthat is the lesson that seafarers teach. Not to abide by this lesson is to be obstinate: here, firmness of character is tainted with stupidity.”
—Friedrich Nietzsche (1844–1900)
“... the most extreme conditions require the most extreme response, and for some individuals, the call to that response is vitality itself.... The integrity and self-esteem gained from winning the battle against extremity are the richest treasures in my life.”
—Diana Nyad (b. 1949)