Direct Response
Direct-response marketing is often considered to be a part of the home shopping/electronic retailing industry. The Electronic Retailing Association, when totaling the combined revenues from all the home shopping companies, estimates that in 2005, the industry generated over 320 billion dollars.
Read more about this topic: Home Shopping
Famous quotes containing the words direct and/or response:
“It is possible to lead astray an entire generation, to strike it blind, to drive it insane, to direct it towards a false goal. Napoleon proved this.”
—Alexander Herzen (1812–1870)
“[In response to this question from an interviewer: “U. S. News and World Report described you this way: ‘She’s intolerant, preachy, judgmental and overbearing. She’s bright, articulate, passionate and kind.’ Is that an accurate description?”:]
It’s ... pretty good [ellipsis in original].”
—Joycelyn Elders (b. 1933)