Home Shopping - Direct Response

Direct Response

Direct-response marketing is often considered to be a part of the home shopping/electronic retailing industry. The Electronic Retailing Association, when totaling the combined revenues from all the home shopping companies, estimates that in 2005, the industry generated over 320 billion dollars.

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Famous quotes containing the words direct and/or response:

    “O wretched fool,
    That lov’st to make thine honesty a vice!
    O monstrous world! Take note, take note, O world,
    To be direct and honest is not safe.”
    —William Shakespeare (1564–1616)

    “Women had to deal with the men’s response when the women wanted more time “out” of the home; men now must deal with the women’s response as men want more time “in.””
    —Kyle D. Pruett (20th century)