Direct Response
Direct-response marketing is often considered to be a part of the home shopping/electronic retailing industry. The Electronic Retailing Association, when totaling the combined revenues from all the home shopping companies, estimates that in 2005, the industry generated over 320 billion dollars.
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Famous quotes containing the words direct and/or response:
“Besides, our action on each other, good as well as evil, is so incidental and at random, that we can seldom hear the acknowledgments of any person who would thank us for a benefit, without some shame and humiliation. We can rarely strike a direct stroke, but must be content with an oblique one; we seldom have the satisfaction of yielding a direct benefit, which is directly received.”
—Ralph Waldo Emerson (1803–1882)
“[In response to this question from an interviewer: “U. S. News and World Report described you this way: ‘She’s intolerant, preachy, judgmental and overbearing. She’s bright, articulate, passionate and kind.’ Is that an accurate description?”:]
It’s ... pretty good [ellipsis in original].”
—Joycelyn Elders (b. 1933)