Home Shopping - Direct Response

Direct Response

Direct-response marketing is often considered to be a part of the home shopping/electronic retailing industry. The Electronic Retailing Association, when totaling the combined revenues from all the home shopping companies, estimates that in 2005, the industry generated over 320 billion dollars.

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Famous quotes containing the words direct and/or response:

    “It is possible to lead astray an entire generation, to strike it blind, to drive it insane, to direct it towards a false goal. Napoleon proved this.”
    —Alexander Herzen (1812–1870)

    “Love is the victim’s response to the rapist.”
    —Ti-Grace Atkinson (b. 1938?)