Arrival of The English
By 1612, the Dutch established themselves in Pulicat to the north. In the 17th century when the English East India Company decided to build a factory on the east coast and in 1626 selected as its site Armagon (Dugarazpatnam), a village some 35 miles north of Pulicat. The calico cloth from the local area, which was in high demand, was of poor quality and not suitable for export to Europe. The English soon realized that as a port Armagon was unsuitable for trade purposes. Francis Day, one of the officers of the company, who was then a Member of the Masulipatam Council and the Chief of the Armagon Factory, made a voyage of exploration in 1637 down the coast as far as Pondicherry with a view to choosing a site for a new settlement.
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