Key Dates
Key dates include:
- 1953: Insta-Burger King is founded in Jacksonville, FL
- 1954: James McLamore and David Edgerton establish Burger King Corporation.
- 1955: The Burger King is created.
- 1957: The Whopper is launched.
- 1958: BK releases its first TV advertisement.
- 1959: The company begins to expand through franchising.
- 1967: Burger King is sold to Pillsbury.
- 1977: Donald N. Smith is hired to restructure the firm's franchise system.
- 1981: Norman E. Brinker is made head of Pillsbury's restaurant division, including Burger King.
- 1982: Burger King claims its burgers taste better than its competition's (McDonald's and Wendy's) fried burgers.
- 1989: Grand Metropolitan plc acquires Pillsbury.
- 1997: The firm launches a $70 million French fry advertising campaign; Grand Metropolitan merges with Guinness to form Diageo plc.
- 2000: Diaego investigates a possible IPO or sale of the company
- 2001: A North American franchise group seeks to purchase the company
- 2002: A group of investors led by Texas Pacific Group acquire Burger King for US$1.6 billion (bn).
- 2006: BKC, with the same stock symbol, goes public in an IPO.
- 2009: Company opens its 12,000th store, located in Beijing.
- 2010: 3G Capital acquires Burger King in a deal worth US$3.26 bn.
- 2011: Burger King Begins a yearlong revamp of it menu and advertising programs.
Read more about this topic: History Of Burger King
Famous quotes containing the words key and/or dates:
“Woe unto you, lawyers! for ye have taken away the key of knowledge: ye entered not in yourselves, and them that were entering in ye hindered.”
—Bible: New Testament Jesus, in Luke 11:52.
“Our dates are brief, and therefore we admire
What thou dost foist upon us that is old,”
—William Shakespeare (1564–1616)