Historic Columbia River Highway

The Historic Columbia River Highway is an approximately 75-mile (120 km) scenic highway in the U.S. state of Oregon between Troutdale and The Dalles, built through the Columbia River Gorge between 1913 and 1922. As the first planned scenic roadway in the United States, it has been recognized in numerous ways, including a listing on the National Register of Historic Places as a National Historic Landmark, designation as a National Historic Civil Engineering Landmark by the American Society of Civil Engineers, and considered a "destination unto itself" as an All-American Road by the U.S. Secretary of Transportation. The historic roadway was bypassed in by the present Columbia River Highway No. 2 (Interstate 84) from the 1930s to the 1950s, leaving behind the old two-lane road. The road is now mostly owned and maintained by the state through the Oregon Department of Transportation as the Historic Columbia River Highway No. 100 (still partially marked as U.S. Route 30; see Oregon highways and routes) or the Oregon Parks and Recreation Department as the Historic Columbia River Highway State Trail.

The original highway was promoted by lawyer and entrepreneur Sam Hill and engineer Samuel C. Lancaster, to be modeled after the great scenic roads of Europe. From the very beginning, the roadway was envisioned not just as means of traveling by the then popular Model T, but designed with an elegance that took full advantage of all the natural beauty along the route.

When the United States highway system was officially established in 1926, the highway became the part of U.S. Route 30. Since then, modern Interstate 84 has been built parallel to the highway between Portland and The Dalles, replacing it as the main travel route and resulting in the loss of some of the original sections of road.

Read more about Historic Columbia River Highway:  Route Description

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    Jean Baudrillard (b. 1929)

    Although there is no universal agreement as to a definition of life, its biological manifestations are generally considered to be organization, metabolism, growth, irritability, adaptation, and reproduction.
    —The Columbia Encyclopedia, Fifth Edition, the first sentence of the article on “life” (based on wording in the First Edition, 1935)

    The first man to discover Chinook salmon in the Columbia, caught 264 in a day and carried them across the river by walking on the backs of other fish. His greatest feat, however, was learning the Chinook jargon in 15 minutes from listening to salmon talk.
    State of Oregon, U.S. public relief program (1935-1943)

    The highway presents an interesting study of American roadside advertising. There are signs that turn like windmills; startling signs that resemble crashed airplanes; signs with glass lettering which blaze forth at night when automobile headlight beams strike them; flashing neon signs; signs painted with professional touch; signs crudely lettered and misspelled.... They extol the virtues of ice creams, shoe creams, cold creams;...
    —For the State of Florida, U.S. public relief program (1935-1943)