2000s and 2010s
The popularity of hip hop music continued through the 2000s. Dr. Dre remained an important figure, and in the year 2000 produced, The Marshall Mathers LP by Eminem. Dre also produced 50 Cent's, 2003 album Get Rich or Die Tryin' which debuted at number one on the U.S. Billboard 200 charts.
Hip hop influences also found their way increasingly into mainstream pop during this period mainly the mid 2000s, as the Los Angeles style of the 1990s lost power. Nelly's debut LP, Country Grammar, sold over nine million copies. In the 2000s, crunk music, a derivative of Southern hip hop, gained considerable popularity via the likes of Lil Jon and the Ying Yang Twins. Jay-Z represented the cultural triumph of hip hop. As his career progressed, he went from performing artist to label president, head of a clothing line, club owner, and market consultant—along the way breaking Elvis Presley’s record for most number one albums on the Billboard magazine charts by a solo artist.
In addition to the mainstream success, the United States also saw the success of alternative hip hop in the form of performers such as The Roots, Dilated Peoples, Gnarls Barkley and Mos Def, who achieved significant recognition. Gnarls Barkley's album St. Elsewhere, which contained a fusion of funk, neo soul and hip hop, debuted at number 20 on the Billboard 200 charts. In addition, Aesop Rock's 2007 album None Shall Pass was well received, and reached #50 on the Billboard charts.
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