Visual Messages
When rotated a certain way, an early 1990s Pepsi will read "SEX."
In the video game Mercenary (1985) one item to pick is "Essential 15939 supply", a box with numbers 15939. When walked around numbers are seen as letters "PEPSI".
In the British game show Robot Wars, one of the robots that competed in Series 5 and 7 was a robot called 8645T. When looked a certain way, it would read BEAST.
In the 1980s, Coca-Cola released in South Australia an advertising poster featuring the reintroduced contour bottle, with a speech bubble, "FEEL THE CURVES!". Inside one of the ice cubes was the silhouette of a woman performing fellatio. Thousands of posters were distributed to hotels and bottle shops in Australia before the mistake was discovered by Coca-Cola management. The artist of the poster was fired and all the posters were recalled.
Various other messages have been claimed to exist in Disney movies, some of them risque, such as the well-known allegation of an erection showing on a priest in The Little Mermaid. According to the Snopes website however, only one "is clearly true undeniably purposely inserted into the movie": images of a topless woman in two frames of The Rescuers.
PETA (People for the Ethical Treatment of Animals) is also the scene of a running battle with PETCO, a pet food retailer in San Diego, for several years regarding the purported mistreatment of live animals at PETCO stores. When the San Diego Padres announced that PETCO (which is based in San Diego) had obtained naming rights to PETCO Park, PETA was unable to persuade them to terminate the agreement. Hence PETA used advertising in the form of an acrostic. It successfully purchased a brick with what appears on the surface to be a complimentary message: "Break Open Your Cold Ones! Toast The Padres! Enjoy This Championship Organization!" However, if one takes the first letters of each word, the resulting acrostic reads "BOYCOTT PETCO". Neither PETCO nor the Padres have taken any action to remove the brick, stating that if someone walked by, they would not know it had anything to do with the PETA/PETCO feud.
Read more about this topic: Hidden Message
Famous quotes containing the words visual and/or messages:
“The chess pieces are the block alphabet which shapes thoughts; and these thoughts, although making a visual design on the chess-board, express their beauty abstractly, like a poem.... I have come to the personal conclusion that while all artists are not chess players, all chess players are artists.”
—Marcel Duchamp (1887–1968)
“Joan: I hear voices telling me what to do. They come from God. Robert: They come from your imagination. Joan: Of course. That is how the messages of God come to us.”
—George Bernard Shaw (1856–1950)