Miramax Release
Miramax, the film studio, owned the American-market distribution rights, but delayed the release of the film, a record total of six times. Import DVDs of the film were sold online and Miramax demanded that the sites cease selling the DVD. The movie was finally released in American theaters on August 27, 2004 after intervention by Disney executives and Quentin Tarantino, who helped secure an uncut English-subtitled release. He also offered to lend his name to promotional material for the film in order to attract box office attention to it; his name was attached to the credits as "Quentin Tarantino Presents". In addition, a sword held by Jet Li's character in the original promotional poster was replaced by weapon resembling a katana, a Japanese weapon, in the North American promotional poster, which was both anachronistic and culturally misplaced. The United States version of the DVD, with Mandarin, English, and French soundtracks, was released on November 30, 2004.
Read more about this topic: Hero (2002 film)
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