Here Comes The King - "When You Say Budweiser, You've Said IT All"

"When You Say Budweiser, You've Said It All"

The Budweiser jingle, "When You Say Budweiser, You've Said It All," also with music and lyrics by Steve Karmen, was published a year earlier in 1970, and part of its lyric inspired "Here Comes the King."

The underlying instrumental is imitative of a stereotypical German band. Its style resembles the famous Coca-Cola jingle "I'd Like to Teach the World to Sing" in that it begins with a lone voice, joined by another singer, and eventually a choral group (Both songs can be heard on the CD, Tee Vee Toons: The Commercials). Many of the lines are punctuated at the end by a double drumbeat.

The award-winning anthem was a hit from the moment it first aired. Sonny & Cher recorded a song titled, "When You Say Love", written by two country songwriters using the tune of this jingle, and in 1972, it reached number 32 on the Billboard Hot 100 chart and number 2 on the Easy Listening chart (Karmen successfully sued the songwriters for copyright infringement). In 1976 and 1977, the Budweiser company were sponsors for Lou Rawls' live shows, and Rawls could be heard at the time singing on television commercials for the company.

Lyric:

When you say "Bud"

You've said a lot of things nobody else can say

When you say "Bud"

You've gone as far as you can go to get the very best

When you say "Bud"

You've said the word that means you like to do it all

When you say "Bud"

It means you want the beer that's got a taste that's number one

When you say "Bud"

You tell the world you know what makes it all the way

When you say "Bud"

You say you care enough to only want the King of Beers

There is no other one

There's only something less

Because the King of Beers

Is leading all the rest

When you say "Bud-weis-er"

You've said it all!

A Budweiser commercial featuring the jingle appears in the 1977 film, "Close Encounters of the Third Kind", on Roy Neary's TV, as he models Devil's Tower in his living room.