Hells Angels - Insignia

Insignia

The Hells Angels' official website attributes the official "death's head" insignia design to Frank Sadilek, past president of the San Francisco Chapter. The colors and shape of the early-style jacket emblem (prior to 1953) were copied from the insignias of the 85th Fighter Squadron and the 552nd Medium Bomber Squadron.

The Hells Angels utilize a system of patches, similar to military medals. Although the specific meaning of each patch is not publicly known, the patches identify specific or significant actions or beliefs of each biker. The official colors of the Hells Angels are red lettering displayed on a white background—hence the club's nickname "The Red and White". These patches are worn on leather or denim jackets and vests.

Red and white are also used to display the number 81 on many patches, as in "Support 81, Route 81". The 8 and 1 stand for the respective positions in the alphabet of H and A. These are used by friends and supporters of the club, in deference to club rules which purport to restrict the wearing of Hells Angels imagery to club members.

The diamond-shaped one-percenter patch is also used, displaying '1%', in red on a white background with a red merrowed border. The term one-percenter is said to be a response to the American Motorcyclist Association (AMA) comment on the Hollister incident, to the effect that 99% of motorcyclists were law-abiding citizens and the last 1% were outlaws. The AMA has no record of such a statement to the press, and call this story apocryphal.

Most members wear a rectangular patch (again, white background with red letters and a red merrowed border) identifying their respective chapter locations. Another similarly designed patch reads "Hells Angels". When applicable, members of the club wear a patch denoting their position or rank within the organization. The patch is rectangular, and, similarly to the patches described above, displays a white background with red letters and a red merrowed border. Some examples of the titles used are President, Vice President, Secretary, Treasurer, and Sergeant at Arms. This patch is usually worn above the 'club location' patch. Some members also wear a patch with the initials "AFFA", which stands for "Angels Forever; Forever Angels", referring to their lifelong membership in the biker club (i.e., "once a member, always a member").

The book Gangs, written by Tony Thompson (a crime correspondent for The Observer), states that Stephen Cunningham, a member of the Angels, sported a new patch after he recovered from attempting to set a bomb: two Nazi-style SS lightning bolts below the words 'Filthy Few'. Some law enforcement officials claim that the patch is only awarded to those who have committed, or are prepared to commit, murder on behalf of the club. According to a report from the R. v. Bonner and Lindsay case in 2005 (see related section below), another patch, similar to the 'Filthy Few' patch, is the 'Dequiallo' patch. This patch "signifies that the wearer has fought law enforcement on arrest". There is no common convention as to where the patches are located on the members' jacket/vest.

In March 2007, the Hells Angels filed suit against Walt Disney Motion Pictures Group alleging that the film entitled Wild Hogs used both the name and distinctive logo of the Hells Angels Motorcycle Corporation without permission. The suit was eventually voluntarily dismissed, after it received assurances that its references would not appear in the film.

In October 2010, the Hells Angels filed a lawsuit against Alexander McQueen for "misusing its trademark winged death heads symbol" in several items from its Autumn/Winter 2010 collection. The lawsuit is also aimed at Saks Fifth Avenue and Zappos.com, which stock the jacquard box dress and knuckle duster ring which bear the symbol which has been used since at least 1948 and is protected by the U.S. Patent and Trademark Office. A handbag and scarf was also named in lawsuit. The lawyer representing Hells Angels claimed "This isn’t just about money, it’s about membership. If you’ve got one of these rings on, a member might get really upset that you’re an impostor." Saks refused to comment, Zappos had no immediate comment and the company's parent company, PPR, could not be reached for comment. The company settled the case with the Hells Angels after agreeing to remove all of the merchandise featuring the logo from sale on their website, stores and concessions and recalling any of the goods which have already been sold and destroying them.