Health On The Net Foundation - Abuse of HONcode

Abuse of HONcode

A journal article raised a number of problems with the HONcode logo, indicating that consumers may mistake it as an award or interpret it as an indicator for assessed information. Other issues with the HONcode logo were discussed in the Journal of Medical Internet Research (JMiR), a peer-reviewed eHealth journal. Websites which are not in compliance with HONcode can continue to display the logo, as Health On the Net Foundation (HON) has no means of obligating the offending webmaster to remove the logo. Clicking on that logo (for verification) will not indicate that the site is out of compliance, as HONcode only indicates that sites are "undergoing annual review". Hence, websites which are not in compliance with HONcode may still be displaying the HONcode logo, calling into question the entire principle of HONcode. Other problems with the application of the HONcode principles are that HON does not have a means of verifying many of the principles, such as credentials (medical or otherwise) as stated on websites displaying the logo, or that copyright or confidentiality is not violated by webmasters. HONcode relies on the webmaster for honest representations about compliance with the principles.

In recent times however, HON has developed ways to counteract the abuse of the HONcode. One of these is the use of an active and dynamic logo which shows its validity and reflects the site compliance in real time. In addition, all medical credentials are verified through national databases of registered medical professionals. HON has always encouraged the internet community to demand for quality health information and the general public plays a large role in the policing of the HONcode by HON.

Consumer protection advocate, Stephen Barrett, is a strong supporter of the HONcode and has made efforts to improve compliance with its rules and to expose those who abuse it. In a whole "Special to The Washington Post", extensive coverage of his views on the subject were provided, including suggested improvements and his criticisms of many named abusers.

In cases of suspected fraudulent websites, or of abuse of the HONcode, HON advises internet users to alert Quackwatch or HON itself: "If you come across a healthcare Web site that you believe is either possibly or blatantly fraudulent and does NOT display the HONcode, please alert Quackwatch. Of course, if such a site DOES display the HONcode, alert us immediately."