Headline - Production of Headlines

Production of Headlines

A headline's purpose is to quickly and briefly draw attention to the story. It is generally written by a copy editor, but may also be written by the writer, the page layout designer, or other editors. The most important story on the front page above the fold may have a larger headline if the story is unusually important. The New York Times's 21 July 1969 front page stated, for example, that "MEN WALK ON MOON", with the four words in gigantic size spread from the left to right edges of the page.

The film The Shipping News has an illustrative exchange between the protagonist, who is learning how to write for a local newspaper, and his publisher:

Publisher: It's finding the center of your story, the beating heart of it, that's what makes a reporter. You have to start by making up some headlines. You know: short, punchy, dramatic headlines. Now, have a look, what do you see? Tell me the headline.

Protagonist: HORIZON FILLS WITH DARK CLOUDS?

Publisher: IMMINENT STORM THREATENS VILLAGE.

Protagonist: But what if no storm comes?

Publisher: VILLAGE SPARED FROM DEADLY STORM.

In the United States, headline contests are sponsored by the American Copy Editors Society, the National Federation of Press Women, and many state press associations.