He-Man and The Masters of The Universe - Show Profile

Show Profile

The Mattel company developed the original He-Man action figure in 1981; the franchise backstory was conceived by the Filmation animation studio. Some time after, both firms pitched the idea to the ABC network, who turned it down. The resulting series, He-Man and the Masters of the Universe, debuted through barter syndication in September 1983, and became the first syndicated show to be based on a toy. By 1984, it was seen on 120 U.S. stations and in more than 30 countries.

Despite the limited animation techniques that were used to produce the series, He-Man was notable for breaking the boundaries of censorship that had severely restricted the narrative scope of children's TV programming in the 1970s. For the first time in years, a cartoon series could feature a muscular superhero who was actually allowed to hit people (although he more typically used wrestling-style moves rather than actually punching enemies), though he still could not use his sword often; more often than not He-Man opted to pick up his opponents and toss them away rather than hit them. The cartoon was controversial in that it was produced in connection with marketing a line of toys; advertising to children was itself controversial during this period. In the United Kingdom, advertising regulations forbade commercials for He-Man toys to accompany the program itself. In similar fashion to other shows at the time: notably G.I. Joe, an attempt to mitigate the negative publicity generated by this controversy was made by including a "life lesson" or "moral of the story" at the end of each episode. This moral was usually directly tied to the action or central theme of that episode.

The show was so successful that it spawned a spin-off series, She-Ra: Princess of Power following the adventures of He-Man's sister. Mattel's subsequent attempts to relaunch the He-Man toy line have also led to the short-lived sequel series The New Adventures of He-Man in the early 1990s, and an update of the series for a contemporary audience in 2002.

It is also noted for featuring early script-writing work from J. Michael Straczynski, later the creator of Babylon 5; Paul Dini and Brynne Stephens, both of whom who would go on to write acclaimed episodes of Batman: The Animated Series; Beast Wars story editor Larry DiTillio; and David Wise, later the head-writer of the TV version of Teenage Mutant Ninja Turtles.