In-flight Services
Hawaiian provides complimentary and paid beverage service on all of its flights. Meals are not provided on interisland flights due to their short length (30–40 minutes). On its U.S. mainland and international flights, Hawaiian is one of the only major U.S. airlines to still provide complimentary meals in its main cabin (coach class); each meal is made with no preservatives, all-natural ingredients and packaged with recyclable materials. In 2009, Hawaiian introduced premium meals in its main cabin, giving passengers the option of having the complimentary meal or paying to upgrade to a premium meal. The premium meals consist of a variety of high end Asian cuisine, among others.
In March 2007, Hawaiian introduced a "tasting menu" or "tapas menu" for its first class passengers on its U.S. mainland and international flights. The menu consists of twenty entrees set on a rotation, with five available on any given flight. Passengers are provided information on the available entrees for their flight when they board, or shortly after takeoff, and may choose up to three entrees as part of their inflight meal.
On Boeing 767 aircraft, Hawaiian offers DigE Player portable video players for rent, in addition to movies shown on overhead projection screens. Airbus A330 aircraft are equipped with on-demand units built-in to every seatback.
In August 2012, Hawaiian announced an upgrade to its economy-class inflight U.S. mainland service. Among the upgrades were a new menu, a complimentary glass of wine on lunch/dinner flights and a free tropical cocktail before landing on breakfast flights. This was in contrast to other airlines cutting back on meal service. According to Hawaiian's CEO Mark Dunkerley:
"In today's competitive world you cannot justify providing complimentary meals on a traditional business model. It simply does not pay for itself... which explains why essentially everybody has taken all that free food off the airplane. We're being illogical by actually investing heavily in this area... It's part of who we are, and it's what makes us different from everybody else."
Read more about this topic: Hawaiian Airlines
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