Hasbro Interactive - Buy-back

Buy-back

In 2005, Hasbro bought back the digital gaming rights for their properties from Atari for $65 million. In the deal, Atari's parent company acquired a 10 year exclusive deal to produce video games based on 10 key Hasbro franchises, including Dungeons & Dragons, Monopoly, Scrabble, Game of Life, Battleship, Clue, Yahtzee, Simon, Risk and Boggle. Hasbro bought back the digital rights to Transformers, My Little Pony, Tonka, Magic: The Gathering, Connect Four, Candyland and Playskool.