Modernism and Principles of Design
Many of Seidler's designs were a highly demonstrative enactment of his Modernist design methodology, which he saw as an amalgam of three elements: social use, technology and aesthetics. He always insisted that he had no fixed 'style', since these three elements were in constant flux, and so his work constantly evolved throughout his 57 years of designing in Australia.
The form of Seidler's work changed as building technology changed: from his timber houses in the 1950s, to reinforced concrete houses and buildings in the 1960–1980s, and the development of curves with advances in concrete techhnology in the 1980s and later, as well as developments in steel technology that allowed for curved rooves in the 1990s onwards (e.g. Berman House). Upon celebrating 50 years of architectural practice in Australia, Seidler noted that developments in building technology allowed for more richness of form in his then soon-to-be completed Horizon apartment tower: "I could not have built Horizon twenty years ago...in earlier building technology (the way one could) span distancesit was very limited. (But Horizon) is made (possible) by devices such as prestressed concrete which is ...economic and quick. And that also gives you greater freedom of the shapes that you can use. Nowadays we can span huge distances and to do so (by) not just putting steel mesh or something into the concrete but to put steel, high tensile steel wire into it and pull it tight and that makes it easy to span distances and give this kind of change of shape of a building which would have been very difficult to achieve any other way." (Express, Australian Broadcasting Corporation, 7.10.1998).
His visual approach to two-dimensional and three-dimensional spacial arrangement was consistent throughout his whole career. He articulated his approach in his first work, the Rose Seidler House. "This house explodes the surfaces that enclose a normal house or space, and turns it into a continuum of free standing planes, through which the eye can never see an end, you are always intrigued what's beyond, you can always see something floating into the distance, there is never an obstruction to your vision, it is a continuum (of space), that I believe 20th century man's eye and senses responds positively to that, we crave this".
In 1991, Seidler acknowledged that that his first house (Rose Seidler House) which was built of timber, despite the north facing sunshades "is generally too vulnerable to temperature changes...I didn't fully appreciate the intensity of the Australian sun". Thus, later in his career, he sought to use more thermally stable materials like reinforced concrete and to respond to Australian climate by the extensive use of sunshades and flamboyantly-shaped rain protecting canopies on his skyscrapers, (such as Grosvenor Place, Riverside Centre, and QV1), large covered balconies in his houses, as well as shaping his designs to maximize views and enjoyment of the outdoors from inside.
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