Harold Lloyd - Talkies and Transition

Talkies and Transition

In 1924, Lloyd formed his own independent film production company, the Harold Lloyd Film Corporation, with his films distributed by Pathé and later Paramount and Twentieth Century-Fox. Lloyd was a founding member of the Academy of Motion Picture Arts and Sciences.

Released a few weeks before the start of the Great Depression, Welcome Danger was a huge financial success, with audiences eager to hear Lloyd's voice on film. Lloyd's rate of film releases, which had been one or two a year in the 1920s, slowed to about one every two years until 1938.

The films released during this period were: Feet First, with a similar scenario to Safety Last which found him clinging to a skyscraper at the climax; Movie Crazy with Constance Cummings; The Cat's-Paw, which was a dark political comedy and a big departure for Lloyd; and The Milky Way, which was Lloyd's only attempt at the fashionable genre of the screwball comedy film.

To this point the films had been produced by Lloyd's company. However, his go-getting screen character was out of touch with Great Depression movie audiences of the 1930s. As the length of time between his film releases increased, his popularity declined, as did the fortunes of his production company. His final film of the decade, Professor Beware, was made by the Paramount staff, with Lloyd functioning only as actor and partial financier.

On March 23, 1937, Lloyd sold the land of his studio Harold Lloyd Motion Picture Company to The Church of Jesus Christ of Latter-day Saints. The location is now the site of the Los Angeles California Temple.

Lloyd produced a few comedies for RKO Radio Pictures in the early 1940s but otherwise retired from the screen until 1947. He returned for an additional starring appearance in The Sin of Harold Diddlebock, an ill-fated homage to Lloyd's career, directed by Preston Sturges and financed by Howard Hughes. This film had the inspired idea of following Harold's Jazz Age, optimistic character from The Freshman into the Great Depression years. Diddlebock opened with footage from The Freshman (for which Lloyd was paid a royalty of $50,000, matching his actor's fee) and Lloyd was sufficiently youthful-looking to match the older scenes quite well. Lloyd and Sturges had different conceptions of the material and fought frequently during the shoot; Lloyd was particularly concerned that while Sturges had spent three to four months on the script of the first third of the film, "the last two thirds of it he wrote in a week or less". The finished film was released briefly in 1947, then shelved by producer Hughes. Hughes issued a recut version of the film in 1951 through RKO under the title Mad Wednesday. Such was Lloyd's disdain that he sued Howard Hughes, the California Corporation and RKO for damages to his reputation "as an outstanding motion picture star and personality", eventually accepting a $30,000 settlement.