Merchandising
As part of a merchandising campaign, the producers requested Don Post to mass-produce the skull, witch, and jack-o'-lantern masks. Producers had given exclusive merchandising rights to Post as part of his contract for working on the film, and Post Studios had already successfully marketed tie-in masks for the classic Universal monsters, Planet of the Apes (1968), Star Wars (1977), and E.T.: The Extra-Terrestrial (1982). Post used the original molds for the masks in the film to mass produce masks for retail sale. He speculated, "Because the masks are so significant to the movie, they could become a cult item, with fans wanting to wear them when they go to see the movie." Post also gave mask-making demonstrations for a Universal Studio tour in Hollywood. The masks retailed for $25 when they finally appeared in stores.
The script was adapted as a mass market paperback novelization in 1982 by science-fiction writer Dennis Etchison writing under the pseudonym Jack Martin. The book was a best seller and was reissued in 1984. Etchison wrote the novelization to Halloween II only a year before.
The film was later released on VHS and laserdisc in 1983 by MCA/Universal Home Video and by Goodtimes Home Video in 1996. DVD versions were distributed by Goodtimes in 1998, Universal in 2002, and Shout! Factory released a collector's edition DVD and Blu-ray of the film on September 18, 2012.
The film was released on Blu-Ray disc for the first time on September 18, 2012 from Shout! Factory, containing the same special features as their collector's edition DVD.
Read more about this topic: Halloween III: Season Of The Witch