Economics of Halloween Costumes
Researchers conducted a survey for the National Retail Federation in the United States and found that 53.3 percent of consumers planned to buy a costume for Halloween 2005, spending $38.11 on average (up $10 from the year before). They were also expected to spend $4.96 billion in 2006, up significantly from just $3.3 billion the previous year. The troubled economy has caused many Americans to cut back on Halloween spending. In 2009, the National Retail Federation anticipated that American households would decrease Halloween spending by as much as 15% to $56.31. In 2011, Americans spent $6.8 billion dollars to celebrate Halloween, an average of $72.31 per household.
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“I am not prepared to accept the economics of a housewife.”
—Jacques Chirac (b. 1932)
“The animals that depend on instinct have an inherent knowledge of the laws of economics and of how to apply them; Man, with his powers of reason, has reduced economics to the level of a farce which is at once funnier and more tragic than Tobacco Road.”
—James Thurber (1894–1961)
“Clothes make a statement. Costumes tell a story.”
—Mason Cooley (b. 1927)