Personality Cult
Assad developed a state-sponsored cult of personality in order to maintain power. Because he wanted to become an Arab leader, he often represented himself as a successor to Egypt's Gamal Nasser, having risen to power in November 1970, a few weeks after Nasser's death. He modeled his presidential system on Nasser's, hailed Nasser for his pan-Arabic leadership, and in public he displayed photographs of Nasser alongside posters of himself.
Assad also demonstrated his admiration for Salah ad-Din, a Muslim Kurdish leader who in the 12th century unified the Muslim East and defeating the Crusaders in 1187 and subsequently conquered Jerusalem. Assad displayed a large painting of Salah ad-Din's tomb in Damascus in his office and issued a currency bill featuring Salah ad-Din. In his speeches and conversations, Assad frequently hailed Salah ad-Din's successes and his victory over the Crusaders while equating Israel with the Kingdom of Jerusalem, the Crusaders' state.
Portraits of Assad, often depicting him engaging in heroic activities, were placed in public spaces. He named numerous places and institutions after himself and members of his family. In schools, children were taught to sing songs of adulation about Hafez al-Assad. Teachers began each lesson with the song "Our eternal leader, Hafez al-Assad". Assad was sometimes portrayed with apparently divine properties. Sculptures and portraits depicted him alongside the prophet Mohammad, and after his mother's death, the government produced portraits of her surrounded by a halo. Syrian officials were made to refer to him as 'the sanctified one' (al-Muqaddas). This strategy was also pursued by Assad's son, Bashar al-Assad.
Read more about this topic: Hafez Al-Assad
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