Gunpei Yokoi

Gunpei Yokoi (横井 軍平, Yokoi Gunpei?, September 10, 1941 – October 4, 1997), sometimes spelled Gumpei Yokoi, was a Japanese video game designer. He was a long-time Nintendo employee, creator of the Game Boy and Game & Watch handheld systems, inventor of the modern day D-pad or 'cross' pad (a design that nearly all video game controllers use today), and producer of several long-running and critically acclaimed video game franchises.