Guitar Hero - History

History

Guitar Hero was created from a partnership between RedOctane, then their own company that produced specialized gaming controllers, and Harmonix Music Systems, a music video game development company who had previously produced Frequency, Amplitude and Karaoke Revolution. RedOctane was seeking to bring in a GuitarFreaks-like game, highly popular at the time in Japan, into the Western markets, and approached Harmonix about helping them to develop a music game around a guitar controller. Both companies agreed to it, and went on to produce Guitar Hero in 2005. The title was highly successful, leading to the development of its successful sequel Guitar Hero II in 2006. While initial controllers for the first Guitar Hero game were designed and built by the Honeybee Corporation of China, subsequent iterations and future controllers were developed inhouse at RedOctane, with development led primarily by Jack McCauley.

Both RedOctane and Harmonix experienced changes in 2006. RedOctane was bought by Activision in June—who spent US$100 million to acquire the Guitar Hero franchise—while it was announced in October that Harmonix would be purchased by MTV Networks. As a result of the two purchases, Harmonix would no longer develop future games in the Guitar Hero series. Instead, that responsibility would go to Neversoft, a subsidiary of Activision known for developing the Tony Hawk's series of skateboarding games. Neversoft was chosen to helm the Guitar Hero series after Neversoft founder, Joel Jewett, admitted to the RedOctane founders, Kai and Charles Huang, that his development team for Tony Hawk's Project 8 went to work on weekends just to play Guitar Hero. Activision CEO Bobby Kotick believed that Neversoft would help them bring great games to the series, but on reflection, stated that had Activision explored Harmonix further as a continued developer for the series, things "may have turned out differently". In addition, Activision began seeking other markets for the game; a Nintendo DS version of the series was developed by Vicarious Visions, while a Guitar Hero Mobile series was created for mobile phones. The company also began considering the expansion of the series to band-specific titles with Guitar Hero: Aerosmith. Later, in November 2008, Activision acquired Budcat Creations, another development studio that had helped with the PlayStation 2 versions of Guitar Hero III and World Tour, announcing that they will be helping to develop another game in the Guitar Hero series.

In 2007, Harmonix and MTV Games released a new music title through rival publisher Electronic Arts, called Rock Band. It expanded upon the gameplay popularized by the Guitar Hero series by adding drum and microphone instruments, allowing players to simulate playing songs as bands. Activision followed suit with the release of Guitar Hero World Tour in 2008, which supported multiple instruments. In 2009, Activision tripled its Guitar Hero offerings, and in addition to further continuation of the existing main series with Guitar Hero 5 and expansions, they introduced the titles Band Hero, geared towards more family-friendly pop music, and DJ Hero, a game based on turntablism and featuring a number of mixes. With the release of Guitar Hero 5, Activision has considered the series to move away from its heavy metal basis into a more rounded selection of music. Guitar Hero 5 is the first game in the series to use a new version of the series' logo. Previous logos for games used a font with sharper "points" on the letters, which was considered "idiosyncratic with a vengeance" to match the emphasis on heavy metal music that the previous games had. Activision used the services of the Pentagram design studio to refashion the game's logo. Pentagram developed a new font, removing some of the "aggressive odd" features to make the typeface more suitable and amendable to design feature incorporation to other games such as Band Hero and DJ Hero.

The results of the expanded offerings did not contribute well to the series, alongside the late-2000s recession; sales of most rhythm games including Guitar Hero and DJ Hero did not meet expectations, falling about 50% short of projected targets. Activision announced it would be cutting back to only 10 SKUs within 2010 instead of the 25 in 2009. Though RedOctane and Neversoft continued to develop the 6th main game, Guitar Hero: Warriors of Rock, until its completion, both studios were since shuttered by Activision, moving key personnel into Activision directly for future game development, and in the case of Neversoft, closing its Guitar Hero division, while transferring future development duties for the series to Vicarious Visions, another Activision studio which has been fundamental in building the Wii and Nintendo DS versions of the games. In November 2010, Activision also closed Budcat Creations, the arm of the publisher that was primarily responsible for porting the Guitar Hero games to the PlayStation 2.

Ahead of Activision's 2010 fourth quarter financial report in February 2011, Activision disbanded its Guitar Hero business unit and announced that it would cease development of the planned 2011 Guitar Hero game. Activision cited "continued declines in the music genre" towards its decision. The closure also affected the DJ Hero series, as Activision stated that there were no plans to publish a music game during 2011. No further downloadable content for either Guitar Hero or DJ Hero has been made since February 2011, though Activision later committed to releasing content that was already in development due to fan response. Activision's vice president Dan Winters later clarified that "we're just putting Guitar Hero on hiatus" and "We're just not making a new game for next year, that's all." In a July 2011 interview with Forbes, Kotick stated that while the publisher is "going to stop selling Guitar Hero altogether", they are "going to go back to the studios and we’re going to use new studios and reinvent" the series. A former teammember of Vicarious Visions, who had worked on the series since 2006, has stated that as of 2012, all development of Guitar Hero has come to an end within Activision. Another source close to Vicarious Visions had reported to Kotaku that while Guitar Hero 7 was in development under an Activision studio, the game was considered a "disaster". The cancelled game had dropped the additional instruments and used only a guitar peripheral, redesigning the unit to include a 6-button mechanism replacing the strum bar. The developers had also started the game development from scratch to try to create new characters and venues that would be more reactive to the actual songs being played to give the feel of a music video, but ultimately this proved too much of a challenge and had to be scrapped. Further, with a limited budget, the song selection was limited to "low-budget" hits of the 1990s, or at times reusing songs that had previously been included in Guitar Hero games. Though the team had a two-year development cycle, it was closed down after about a year after Activision president Eric Hirshber had seen the current state of the project.