Guerrilla Marketing - Associated Marketing Trends

Associated Marketing Trends

The term Guerrilla Marketing is now often used more loosely as a descriptor for non-traditional media, such as:

• Reverse Graffiti — clean pavement adverts
• Viral marketing — through social networks
• Presence marketing — marketing for being there
• Grassroots marketing — tapping into the collective efforts of brand enthusiasts
• Wild Posting Campaigns
• Alternative marketing
• Forehead advertising — placement of temporary or permanent tattoos on foreheads
• Buzz marketing — word of mouth marketing
• Undercover marketing — subtle product placement
• Astroturfing — disguising company messaging as an authentic grassroots movement
• Experiential marketing — interaction with product
• Tissue-pack marketing — hand-to-hand marketing
• Live-in marketing — real life product placement - see related article or Hostival Connect
• Wait marketing — when and where consumers are waiting (such as medical offices and gas pumps) and receptive to communications

Guerrilla marketing was initially used by small and medium size (SMEs) businesses, but it is now increasingly adopted by large businesses.