Groupe Danone - Danone Business Game: "Trust"

Danone Business Game: "Trust"

"TRUST" is an international business game organised by Groupe Danone and its subsidiaries. The business game is a way for Danone to identify and recruit possible future employees, that fit the companies values and way of doing business and furthermore enables Danone to improve its “employer image”. Students participating in the game have to deal with different aspects of the business life whilst running a strategy of a fictive Danone company, on both business and sustainable development aspects. Problem solving skills, analytical skills and resourcefulness are all put to test.

The game consists of three main stages:

• First step of the game: TRUST day: In each participating country students have to set up a 3-year strategy for a fictive subsidiary of Danone. (business and stakeholders’ trust goals)

• Second step, National final: Students present their business plan to a group of Danone directors from their country. Teams are evaluated and the best one wins a trip to Paris to run the international final.

• Last stage, in Paris. During the International Final in Paris, each national finalist competes against each other.