Grey Cup - Grey Cup Festival

Grey Cup Festival

Each year, the host city organizes numerous events as part of the annual Grey Cup festival. Gala concerts, parties, and fan festivals are held in the days leading up to the championship game. The CFL hands out its annual awards during the festival, and an annual Grey Cup parade is held. Historically, the festival also featured the "Miss Grey Cup" beauty pageant. The game itself includes a halftime show, often featuring performances by well-known Canadian musical acts such as Nickelback, who performed at the 2011 game.

Nicknamed Canada's "Grand National Drunk", the Grey Cup party originated in the 1948 championship when hundreds of Calgary Stampeders fans descended on Toronto for their team's first appearance in the game. Bringing chuckwagons and horses, the fans organized a pancake breakfast – a staple of the Calgary Stampede – for bewildered Torontonians. According to historian Hugh Dempsey, "The Grey Cup was just another game until Calgary went down to Toronto with chuckwagons and everything and turned it into an event." The Stampeders won the game on the strength of the "sleeper play", a touchdown scored by Norm Hill after he hid himself from the Ottawa defence by lying down on the sidelines, as if asleep. He received the pass from quarterback Keith Spaith while still on his back. The victory completed the only undefeated season in the history of Canadian professional football. The boisterous celebrations that followed the win gave rise to the legend of Calgary alderman and future mayor Don Mackay riding his horse into the lobby of the Royal York Hotel. This event was repeated in the 2012 Grey Cup game in Toronto to much of the delight of the fans of both teams. The Calgary Grey Cup Committee maintains the tradition of organizing a pancake breakfast at each year's championship.

A 2012 survey found that Canadians consider the Grey Cup to be the most important annual event to attend. Fans of all teams converge at the game venue, including some who have attended 60 or more Grey Cups. The influx of people from across the country is estimated to have an economic impact of over $120 million for the region hosting the championship game.