Grand Alliance (League of Augsburg) - Fashion

Fashion

In cultural terms French fashions propagated by journals, newspapers and books published in the free Netherlands became the platform of the political movement which would attack France's politics rather than the nation and its people. French fashions could under this pretext be propagated all over Europe without the usual fear that one was favouring the culture of the enemy - one would favour the culture of a civilized nation, not the culture of the political opponent Louis XIV who fought a war against Europe and against the cultural elite of his own country.

Between 1689 and 1721 - the end of the Great Northern War which had begun in 1700 - the notion a "European" fashion evolved, reflected by a mass of title pages in which Europe appeared as the central word.

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