Google Search - Instant Search

Instant Search

Google Instant, a feature that displays suggested results while the user types, was introduced in the United States on September 8, 2010. In concert with the Google Instant launch, Google disabled the ability of users to choose to see more than 10 search results per page. At the time of the announcement, Google expected Instant to save users 2 to 5 seconds in every search, collectively about 11 million seconds per hour. Search engine marketing pundits speculate that Google Instant will have a great impact on local and paid search. To celebrate the launch of Google Instant, a "Google Doodle" was posted on the home page. In the interactive doodle, users were able to roll their cursor over a series of colored dots that made up the logo; when the cursor touched a group of dots, the dots would seemingly go up into the air, via 3D effects.

Instant Search can be disabled via Google's "preferences" menu, but autocomplete-style search suggestions now cannot be disabled. Google confirms that this is intentional.

The publication 2600: The Hacker Quarterly has compiled a list of words that are restricted by Google Instant. These are terms the web giant's new instant search feature will not search. Most terms are often vulgar and derogatory in nature, but some apparently irrelevant searches including "Myleak" are removed.