Alternative Meanings
The Google Bomb is often misunderstood by those in the media and publishing industry who do not retain technical knowledge of Google's ranking factors. For example, Alex Jones creates "Google Bombs" every week by dispatching instructions to his radio/internet listeners. In this context the term is used to describe a rapid and massive influx of keyword searches for a particular phrase. The keyword surge gives the illusion that the related content has suddenly become popular, however it is artificial in nature because it is created by a loyal following of people to a particular media outlet, often alternative media. The strategy behind this type of Google Bombing is to attract attention from the larger mainstream media and influence them to publish content related to the keyword.
Read more about this topic: Google Bomb
Famous quotes containing the words alternative and/or meanings:
“It is a secret from nobody that the famous random event is most likely to arise from those parts of the world where the old adage “There is no alternative to victory” retains a high degree of plausibility.”
—Hannah Arendt (1906–1975)
“Man cannot bury his meanings so deep in his book, but time and like-minded men will find them. Plato had a secret doctrine, had he? What secret can he conceal from the eyes of Bacon? of Montaigne? of Kant? Therefore, Aristotle said of his works, “They are published and not published.””
—Ralph Waldo Emerson (1803–1882)