Alternative Meanings
The Google Bomb is often misunderstood by those in the media and publishing industry who do not retain technical knowledge of Google's ranking factors. For example, Alex Jones creates "Google Bombs" every week by dispatching instructions to his radio/internet listeners. In this context the term is used to describe a rapid and massive influx of keyword searches for a particular phrase. The keyword surge gives the illusion that the related content has suddenly become popular, however it is artificial in nature because it is created by a loyal following of people to a particular media outlet, often alternative media. The strategy behind this type of Google Bombing is to attract attention from the larger mainstream media and influence them to publish content related to the keyword.
Read more about this topic: Google Bomb
Famous quotes containing the words alternative and/or meanings:
“If you have abandoned one faith, do not abandon all faith. There is always an alternative to the faith we lose. Or is it the same faith under another mask?”
—Graham Greene (1904–1991)
“The first green night of their dreaming, asleep beneath the Tree,/God said, “Let meanings move,” and there was poetry.”
—Muriel Rukeyser (1913–1980)